oumnia
ouazzani touhami
Oumnia Ouazzani Touhami is a communicator and a media personality. After working in radio, television and the press for nearly 13 years followed by an enriching experience in a prestigious health and training foundation, she has completely turned her career around. From an early age, she has shown a keen interest in writing and drawing. A passion engraved in her DNA, which has developed over time. She particularly cherishes books and the art of writing . But the call is obvious when she meets fascinated by orientalists and painters with surrealist universes, she naturally decided to devote her creativity and keen eye to the service of the beautiful and the noble: A vision of timeless elegance, of sober and sophisticated originality necessarily involves an opinion on the woman concerned, on the woman who will choose an Azaly Private product.
The designer considers the richness of the retro, the beauty of the work of time and the transformations brought about. Faced with endless trends, the ephemeral violence that fashion imposes, sometimes so short that it becomes a chimera, the "reductive" spirit of a "fast fashion", the frenzy of the unwanted but necessary purchase because dictat obliges, she necessarily likes what the definition of luxury can afford: the freedom to take time, to refine, to slow down, to observe, to polish, to pose and to admire. To deliver. Imagine, then draw, go beyond the lines, and do it again. To love the sound of lead crunching on the paper. To love what one does, to marry the object and to transmit one's attachment to it: the Azaly emotion must be there. It's a heart story, a story of transmission, isn't it? The timeless trend, the modern retro vintage bag, the sexy-classic tote bag with a perfectly imperfect touch because the skin expresses itself in truth: so many words whose unlikely assembly in a sentence lets the magic of "sense, this feeling" burst forth. The exercise will be valid for the cuts, materials and materials originating from the 4 corners of the world, sourced from only the best suppliers. A brand of timeless luxury, Oumnia Ouazzani wanted it sharp and sober, original and pure. With quality and technique, luxury is expressed in the rarity of the product; she chooses to work by capsule, in limited editions. A universe, an expertise and a Moroccan design looking beyond the Moroccan frontiers towards the world. This mix of cultures where she was born and evolved is one that establishes a strong identity, a vibrant and well anchored one: Azaly Private was born in the summer of 2017, between a low tide and a sunset. The wind was already carrying the words written above. The infinite, Azaly , will be Private, since it is a privilege for the holders of this choice.
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