The Brand

The hallmark of a great designer is revealed in each of his creations. Each piece is unique and reveals a part of his story. This is the story of Milla Ouazzani Touhami, creator of the AZALY Private brand. Above all The Azaly Private label tells this extraordinary story of transmission which becomes a true act of sharing between a mother and her daughter. It is the story of its creator who, since she was a little girl, has been drawing according to her dreams and her imagination. An exceptional gift that she now places at the service of all things noble. Azaly Private is a vibrant tribute to her mother Houria who left far too early for the infinite, but whose legacy of elegance and refinement can be found in every Azaly creation. And it is quite natural that these memories became an inspiration, and a way to talk about fashion with bonds, love cared by a precious legacy, and communion between a personality and self-confidence. All these without giving up on a retro chic touch. It is about reinterpreting a timeless elegance, being in the present moment with a twist of sophistication. Thus, the memories imposed themselves on the designer: “The bag of my Mother, my Aunt and my Grandmother will be my inspiration and empower AZALY PRIVATE’s artistic line”. Azaly from the origin AZAL, has a powerful meaning in classical arabic: the infinity; therefore the immensity and the mystery of the infinite that every woman carries a little in her. Azaly Private’s mission is to reveal the subtle elegance and refined sophistication that each woman carries within her. It is the brand’s DNA. Treasuring beauty and rarity, nurturing the culture of timeless sophistication, all in delicacy throughout various creations, these are few inspirational landmarks in the creative process that Azaly Private states with its own fashion words and know-how poetry.